To be frank, the question you’re really posing is ‘Why am I spending the GDP of a small country on advertising, but I’m not seeing a corresponding quantum leap in sales?’ It’s human nature to think it must be down to poor advertising. Sadly, for many, the true reason may be much closer to home. [...] Continue Reading…
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Overlay.TV is making its mark on online video. This is a unique application that makes it easy to add hyperlinks and images to video clips destined for the web. The premise is simple. By embedding interactive hyperlinks in video, content creators, owners, publishers and e-commerce sites can go a step further in increasing the ROI of producing videos by overlaying contextual information directly onto video and linking to external websites. [...] Continue Reading…
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Consumers demand up-to-the-minute, accurate, conveniently packaged, dynamic and interactive content. Companies are under pressure to make the most of their online marketing activities and are faced with two possible choices – keep content management in-house, or contract the task to a marketing agency. How are you doing it? Who has their hands on the crucial leavers that can make or break an entire e-strategy? In-house or external? There are pros and cons to both options but it’s worth looking at some of the key issues before making your mind up either way. [...] Continue Reading…
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