From the category archives:

Latest Work

Direct Mail (JT Hughes Honda)

by positiveadmin on June 8, 2009

jt_html
Too often companies spend a considerable amount of time, effort and money on customer acquisition; entirely forgetting to service and mine their existing loyal customer base. As a business relationship already exists, it is entirely appropriate to use a more personal, individual style of approach – and personalised Direct Mail can be very effective. Positive Advertising pruduced this direct mail campiagn for JT Hughes’ B2B business and fleet customers. As the number of customers was low, but their business value high, it was worth creating a ‘reward piece’ that you knew wouldn’t end up in the bin.

CONCEPT

Invite the customer and their partner to a local health club and spa and enjoy a day’s pampering, courtesy of JT Hughes.

The accompanying Body Treat Kit ensured that it hit the right target. Female managers would receive it directly and male managers would, of course, pass it to their wives – it’s always nice to get in the ‘good books’, especially for free. The female side of the partnership could then be relied upon to ensure attendance at the Spa was extremely high.

SO WHAT DID JT HUGHES GET OUT OF IT?

You mean beyond a nice customer reward exercise? Well, it’s a well-known fact that relaxed people make the best customers. Old hands know that more business is done in the pub after a meeting than ever takes place during it.

Specialist staff were on hand to meet and greet customers and make sure the day went smoothly. Naturally, suitable business and fleet cars were on display at the spa during the day. Of course, if a customer just happened to want to talk about contract and fleet hire, well why not – no pressure, but plenty of relaxed business concluded. Job done.

{ 0 comments }

Live Chat – be in when customers visit

by positiveadmin on May 14, 2009

livechat1

If you are not in when a potential customer visits, then it stands to reason that you would expect to lose business as a result. Integrating a Live Chat system into your web operation means there’s always someone at home, and that can pay real dividends. To see what I mean, let’s look at a common customer experience.

I need a new lawn mower so off I go to an out of town DIY & Gardening Centre barn. I wend my way to the mower section and have a good look around. Hmmm, should I buy a petrol, electric, cordless, hover, roller or sit-on self-mulching and spiking? So much choice – I could do with a little advice. I look round for the nearest expert. Hello, it’s a bit Mary Celeste, there’s no one around and the Help Desk can’t help. I know, I’ll try my local ironmonger (there are always a couple of old-timers in there who really know their stuff) even if the product range isn’t as impressive.

Bad customer experiences drive business away. Of course you wouldn’t do that, you’re far too organised, but what about your website? Doesn’t it work a bit like a faceless DIY barn with no one around? Imagine how many sales you may have lost just because there was no one to answer a simple question to visitors in real-time.

Now, imagine how many sales you could get if you knew which pages your visitors are checking (in real time) and invite them to chat with you. Imagine how satisfied your customers will be if they have instant answers to their tech support and sales questions.

By using one of the live help software solutions on your website, you will be able to do all that and more: provide excellent support, increase sales, reduce costs, monitor your website – in other word to really get to know your visitors.

Live Chat, Live Support, Live Help. There are a lot of names for what is a clever use of modern technology, designed to track and assist your customers at the time they need it most. Quite simply, it is a method of responding to customer’s questions and needs in-real time through the use of recent internet “chat” technology. Customer service representatives respond directly to customers through the use of online computer chat software. The exact features and functions of live support are application specific, however you can generally expect a live chat application to provide real time visitor monitoring, custom chat windows, invisible traffic analysis, Web site integration and secure administration controls.

• Know your web sites visitors in real time.
• Increase your sales volume.
• Increase your operator efficiency.
• Increase your customer’s confidence and trust
• Decrease your operating costs.
• Easy integration with your web site, no special skill needed.

Don’t worry if it sounds a little complicated. We can integrate and arrange training to put the whole thing in place.

{ 0 comments }

glooq, no one is immune.

by positiveadmin on May 14, 2009

glooq

Sounds like a tropical infection, doesn’t it, something you might pick up crossing a jungle river. It’s not, but it is catching and spreading slowly. But before it becomes a pandemic (and while it’s still novel) you might just want to infect as many people with glooq as possible.

Now suppose that you have an offer, or a selection of offers, and you would like all your contacts to know. You could build an ecommerce mailer and send it to your customer database. Of course, that takes a little time and might not be right solution if you want instant flexibility.

An easier way is to put a link in your corporate email footer that sends people to a specific website offer page. The trouble is, different staff and departments may have different offers to promote, and besides, who’s likely to notice a little green text link at the bottom of an email.

Infectious

This is where an infectious element needs to be introduced. glooq is a smart email ‘clickable’ banner system. Instead of an anonymous text link, glooq places bold, unmissable banners right in the body of your outgoing emails.

With glooq you can promote, advertise or market whatever you want. A special promotion, holiday greetings, job posting, branding messages, business awards won, special pictures…and whatever you want the world to know about you and your brand. Galleries of banners can be created so that individuals can promote a variety of products and services. Your website is great, with glooq you can make sure that people visit it. Special promotions, new products, latest news – showcase them all, in every e-mail that you send out.

What’s even better is the viral nature of glooq. As recipients forward glooq emails so the infection spreads, and soon many more people are staring at your offer than you ever thought possible – just one click away from doing business.

Cure

Starting to feel an itch? Need help setting it up and designing the glooq banners? I think you know someone who can help.

{ 0 comments }

Pages: Prev 1 2 3 4 5 6 7 8 9 10 11 Next