by positiveadmin on June 14, 2013
When it comes to sending eNewsletters to your customers there’s a trap. It’s big, well camouflaged and very easy to fall into. The classic trap is to populate the content with stories and items that interest you, not on those that will interest your readership. For instance, take a franchise car dealership. The temptation is to concentrate entirely on franchise press releases, or on sales and service promotions. That will work to a limited extent, but people respond to a mix of general interest, quirky developments, extravagance and human interest – just like they find in a real magazine. [...] Continue Reading…
by positiveadmin on June 14, 2013
QLF was setup in the UK in 1994 and is based in Much Wenlock, Shropshire, with a state-of-the-art liquid feed manufacturing plant. Modern livestock products are made via a computerised blending system and are UFAS accredited, with further products being certified under the Soil Association and the Organic Farmers & Growers. [...] Continue Reading…
by positiveadmin on June 6, 2013
Localised health campaigns can be very dull indeed. A plain leaflet lost in a dispenser, or a tatty poster on a surgery or outpatient department wall, may well tick a box, but it won’t achieve anything. So when Shropshire NHS were looking to deliver an important national campaign (for everyone aged between 40 and 74 in Shropshire) and wanted people to notice, they came to us for a solution. Sadly they came with the usual tight budget. [...] Continue Reading…
